M49 BLOG

It’s certainly an exciting time! On October 25th, Harvard Business Review Press will publish The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed by Linda Yates, Mach49’s founder and CEO.

Inside every company is a portfolio of game-changing new ventures waiting to be unleashed.

Linda’s book was developed to guide global businesses to disrupt themselves from the inside out and beat startups at their own game. It offers a learnable, repeatable, scalable process for disrupting from the inside out—helping you create, build, and launch a pipeline and portfolio of new ventures generated from within to drive meaningful growth.

The Unicorn Within is the culmination of our work over the last 10 years building Mach49 into the growth incubator for global businesses including Goodyear, Hitachi, Shell, Intel, TDK, and many more.

Developed in partnership with our Global 1000 clients, this all-in-one guide offers a comprehensive 12-week program, proven in scores of the world's largest companies, for sourcing great new venture ideas; building new venture teams; finding customer pain points; creating new products or services; developing a rigorous business and execution plan; and accelerating each funded venture—ultimately achieving product-market fit, customer delight, and new sources of revenue.

To ensure your company has the ability to launch — not just one — but a portfolio of ventures, The Unicorn Within also provides a blueprint for designing your own incubator and accelerator—your own growth engine. It also addresses the complexities of seizing the Mothership advantage, the core competencies, assets, customers, capabilities, experience, and other resources that differentiate your ventures from even the most well-funded startups.  

From the growth-minded C-suite senior executive to the ambitious, creative intrapreneur, The Unicorn Within is relevant to everyone driven to create high-growth new ventures that can change the world, delivering compelling new products and services and helping your company stay perpetually competitive in the face of relentless change.

Support for Linda’s book thus far has been incredible and we’re excited to soon see the book out in the world.

Please stay tuned for more announcements, including several fireside chat webinars Linda will be hosting in October.

The Unicorn Within is available for purchase on Amazon or at your local independent bookseller on bookshop.org. Learn more by visiting www.theunicornwithin.com.