Within every large company is the potential for game-changing innovation. In The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed, Mach49 founder and CEO Linda Yates lays out a pathway to unlocking meaningful, scalable venture success—and beating Silicon Valley at its own game.
Linda's clarion call for a new approach to growth has struck a chord and earned praise and media coverage from across industries.
“You’re not going to succeed by dumping $20mn on this one start-up, you’re going to dump $1mn on 20 of them and let them run some tests,” says Linda Yates, author of The Unicorn Within.
— Financial Times “Revenge of the Incumbents”
Author Linda Yates shares 5 key insights from her new book, The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed.
— Next Big Idea Club “The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed”
"In her new book, The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed, author Linda Yates gives larger companies a roadmap for capturing the growth potential of startups while leveraging the power of their enormous scale."
— Forbes “Big Companies Aren't Known For Being Innovative, But Here's How To Fix That”
"It offers an actionable playbook for big corporations, for example when it outlines how exactly you can leverage the 'mothership advantage' through a combination of customer driven, repeatable, saleable methodology and careful navigation of the frictions stemming from inertia, orthodoxies, and key performance indicators."
— Forbes “10 Best Business Books Of 2022”
“Great new businesses or innovations start with one thing: Solving customers' pain… To become a unicorn, take that customer pain and marry it with the art of the possible."
— Investor's Business Daily “Follow The Blueprint Of Successful Unicorns”
“After many years in business, working in large companies as well as startups, I'm no longer surprised at why mature and successful companies struggle with introducing innovative new ventures as the market and environment changes…Thus, I was happy to see some real actionable advice on this challenge in a new book, "The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed," by Linda Yates, the founder and CEO of a leading growth incubator for global businesses.”
— Inc. Magazine “How to Spawn Innovative New Ventures From Existing Businesses”
"In her new book, The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed, author Linda Yates has a strong message for any would-be innovators: You must understand customer pain."
— Forbes “Here's Where To Uncover Your Company's Next Great Innovation”
“Linda [has] named three challenges to intrapreneurship. So naturally, she has a three-step solution. The solution may not uniformly fit every enterprise, but it provides insights and guidelines for any intrapreneurial venture, even the ones of less than gargantuan size.”
— Masters of Scale “Think like an intrapraneur" podcast with host Reid Hoffman, partner at Greylock and co-founder of LinkedIn
On the Bloomberg Businessweek podcast, “Helping Big Businesses Beat Startups” Carol Massar and Tim Stenovec asked Linda the question at the core of The Unicorn Within:“How do you recreate what these disrupting startups are doing, and do that internally at a company that’s established to make sure that it’s not disrupted?”
“Without question, Yates has produced a complete cookbook for producing internal startups.”
— CMSWire “The Unicorn Within: Steps to Create a Venture Factory”
On the Mark Divine Show podcast, host Mark Divine discusses how Linda is building for the future of humanity. From her “Greenest Home in America” to her Global 1,000 venture projects, Linda shares her passion for sustainability & innovation and how even the biggest companies can be nimble and think long-term.
“If anyone was going to write a playbook encouraging the world’s biggest business names to unleash their inner unicorn, there’s no better candidate than Yates.”
— CEO Magazine “How large businesses can beat startups at their own game”
“A must read for innovation-minded business leaders. I’ve seen firsthand how effective Linda’s strategies are when applied to the real world of venture creation and disruptive growth.”
— Ira Ehrenpreis, Founder and Managing Partner, DBL Partners; and early investor in Tesla, SpaceX, and numerous successful startups.
“I predict this book will be a how-to resource for companies across the globe.”
— Richard J. Kramer, Chairman, CEO, and President, The Goodyear Tire & Rubber Company
“Linda is one of the top growth and innovation experts in the world. Her book is a practical guide to help you drive growth for your company, your community, and given her strong ethos that you can do well by doing good, the world.”
— Reed Hastings, Cofounder, Chairman, and CEO, Netflix
“As a senior leader at EY, I’ve seen what happens when traditional companies and industries are disrupted by startups and new entrants into their markets. The Unicorn Within provides executives at large companies with the tools to manage disruption and turn these disruptive forces into positive agents of change inside their organizations. I highly recommend The Unicorn Within to all my friends and colleagues whose mission is to create growth opportunities for their companies.”
— Andy Baldwin, EY Global Managing Partner, Client Service
The Unicorn Within has also been reviewed and earned acclaim from Midwest Book Review, Clear Purpose Media, Little Buckets, DisrupTV, the Strategy Skills podcast, and is currently a nominee with the Next Big Idea Club.
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