A neuroscientist turned design strategist, Ana has a decade of experience researching human thought and behavior. With an analytical, research-driven approach, she enables organizations to design meaningful, valuable products and services that meet the end user’s needs, while keeping the business’ goals in mind. She establishes structured thinking and vigor in teams as she teaches them how to use the right tools and methodologies to identify customer needs, and how to translate those learnings into new venture opportunities.
Ana has worked in global markets across Europe, the Americas, and Asia in industries including life sciences, biotechnology, healthcare, automotive, finance, and technology. Utilizing extensive knowledge and practice, Ana is known for her adaptive mindset, strong sociocultural awareness, and ability to ask the right questions at the right time.
She holds a bachelor’s degree in neurobiology from the University of California, Berkeley and a master’s degree in cognitive science from the University of Amsterdam.