Highly inquisitive, Fiona loves exploring new ideas and disciplines to solve real-world challenges. She is a natural storyteller who elevates people by creating delightful, user-centric experiences. As a UX Designer / Researcher at Mach49, Fiona combines user research and design thinking to help client teams sketch, validate, and build new disruptive products.
Before joining Mach49, Fiona was a Digital Product Designer and a Fashion Editor at WWD, where she covered retail and fashion business strategy in London and Copenhagen. She consulted for companies such as Exane BNP Paribas and Vanish, providing trend and market analysis, and is a strong advocate for spotlighting young designers.
Fiona earned a Master’s Degree in Fashion Journalism from London College of Fashion, University of the Arts London. When she’s not working, Fiona enjoys going to the gym, baking, and trying new cuisines.