Jia Liang (JL) is a skilled experiential learning coach. As Senior Customer Development & UX Researcher, he helps teams master proven, repeatable customer research processes that teach clients how to test hypotheses and uncover user pains. Inspired by his work in public healthcare where he experienced the importance of patient-centric care first hand, JL now empowers businesses and customers through the practice of user-centered design.
JL’s expertise in user experience research and facilitation spans across the tech, healthcare, banking, and public service industries. He has worked with global clients including Adidas, BBC, and Vans to deliver user-focused research, facilitate insight workshops, and create foresight-driven concepts. At Grab, JL advised product and design teams in synthesizing insights around driver and consumer experience; led GrabInsure to identify market opportunities in the Southeast-Asian insurance landscape; and co-developed an internal training curriculum for other researchers and designers.
JL is an instructor at General Assembly and a mentor with CareerFoundry. He received an MA in Digital Experience Design from Teesside University and Hyper Island, a Specialist Diploma in Business Analytics from Temasek Polytechnic, and a Bachelor of Accountancy from Singapore Management University.