John Freyder

Entrepreneur-in-Residence

As Entrepreneur-in-Residence, John leverages over 20 years of experience as a product management lead, founder, and operating executive. Both highly analytical and exceptionally creative, he is a serial entrepreneur whose startups have seen immense growth and lucrative acquisitions.

John was the Founder and CEO of REI Wise, a startup whose SaaS platform helped commercial real estate professionals analyze and market over $250B in commercial assets annually. The industry leader in online financial analysis and marketing for commercial real estate, REI Wise established partnerships with industry leaders including the CCIM Institute, NAI Global, KW Commercial, RE/MAX Commercial, and Coldwell Banker Commercial. The business was twice awarded CCIM’s prestigious Product of the Year award, and had over 10,000 paying subscribers when it was acquired by Pavonis Group as part of RealNex.

Prior to REI Wise, John was on the founding team of energyOn, an SaaS platform that served the deregulated energy markets in the US, the UK, and Australia. energyOn helped residential and commercial consumers reduce their energy costs by providing an apples-to-apples comparison of all the energy suppliers in their local markets. The startup was later acquired by American Power Conversion Company in 2000.

John holds a BA in philosophy from the University of Wisconsin, Madison, a master’s degree in mathematics and computer science from the University of Illinois Chicago, and a product management certification. He is also a certified Scrum Product Owner and Professional Scrum Master.

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