Michelle Frye
Venture Builder

Michelle is a tenacious, hands-on executive with 20 years of experience building new businesses and innovating growth strategies. She brings a thoughtful, integrative approach to endeavors, combining sharp analytical skills with natural curiosity and experimental exploration. As a Venture Builder, Michelle works with clients to guide disruptive, transformative ventures from ideation to fruition, building best-in-class teams and leading with a nimble approach to execution. In addition to her work within Mach49’s Venture Building practice, Michelle also lends her expertise to the firm’s Venture Transformation practice, Climate and Sustainability programs, and Office of People and Belonging.

She previously served as a global operating executive at Trimble, where her responsibilities expanded from product, marketing, and business development to strategy and general management. She also led cross-business growth initiatives focused on solving customers’ biggest pains by leveraging extensive knowledge of software, hardware, services, and diverse business and go-to-market models.

Michelle is the Co-Founder and CEO of AvidEats, a B-Corp direct-to-consumer subscription business providing real-food snacks to families on the go. She notably amplified the impact of the company’s efforts by partnering with a local nonprofit and using its commercial kitchen to employ a workforce of individuals transitioning out of homelessness. Best known for her collaborative leadership style, Michelle fosters cultures in which ideas are encouraged and welcomed from across organizations, to create winning outcomes for colleagues and clients alike.

She holds a BS in environmental science and climatology from the University of Delaware and an MS in GIS and remote sensing from the University of South Carolina. She is also the holder of 7 patents related to mobile computing. Michelle lives in Boulder, Colorado, where she’s engaged in the burgeoning startup community as a volunteer, advisor, and mentor.