Ruchi Thite

UX Designer/Researcher

Ruchi uses a human-centered design approach to solving complex business problems. Specializing in Design Thinking, Industrial Design, and Product Strategy, she wears multiple hats to help Mach49’s clients transform ideas into successful business outcomes.

Ruchi’s unique trajectory from being an Engineer, Designer, and later moving into the business side of Design brings a versatile mindset that helps her understand complicated issues from multiple perspectives. Leveraging empathy as a superpower, she can slide into the user’s mindset to generate deep insights and synthesize user data in order to identify substantial business opportunities.

Ruchi has worked in multidisciplinary settings across the U.S. and India, bringing a culturally diverse ethos to the team. Originally from India, Ruchi earned an MS in Strategic Design Management from the Parsons School of Design in New York, where she was also awarded a scholarship for her commitment to sustainability. Throughout her career Ruchi has incorporated sustainable business innovation into her work and believes in the creation of thoughtful and meaningful design.

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