Samantha (Sam) Harbison

Customer Development Researcher

As a Customer Development Researcher, Sam demonstrates genuine compassion for users and an inspiring enthusiasm for improving their lives by solving everyday pains. She pulls from her business, technology, and design backgrounds as she fiercely advocates for users while organizing data into patterns, identifying significant patterns as actionable insights, and turning those insights into thoughtful, practical designs.  

Sam’s global mindset is a valuable asset to her teams, as she contributes a tenacious commitment to understanding and empathizing with diverse users. Though born and raised in the US, Sam spent much of the last decade abroad before joining Mach49’s London office. She holds a bachelor’s degree from Northeastern University in Boston, Massachusetts, where she studied Business Administration with concentrations in Marketing and Management Information Systems.

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