Samson is a visionary creative with an altruistic spirit, driven by creating solutions for a better future. His entrepreneurial passion first ignited when he responded to a design competition challenge by co-founding Ooze Drinks, a natural, sustainable beverage company designed to reduce food waste. His innovative venture concept won grant funding from significant sources, including Shell PLC. 

He later co-founded Shapeways.io, a technology hub in London that provided digital skills training in design and website development. Samson’s positive impact on the educational performance of disadvantaged youth caught the attention of major players like Apple, and he soon after partnered with UK Youth and Microsoft to promote careers in tech. Meanwhile, he refined his user-centric methodology on a research project for Business Launchpad, engaging local entrepreneurs, small businesses, and community groups to capture critical data via a custom-built digital platform, ultimately informing the feasibility of a new enterprise hub. 

Samson holds a foundation degree in design from the University of East London as well as a bachelor’s degree in industrial and product design from London South Bank University.