/ CLIENT STORIES

Driving Growth with a Strong Brand

Plan, brand, and market your ventures or Corporate Venture Capital arm

When you build or invest at the speed of light, you don’t have the time or resources to build credible visual brands for your ventures or investment initiatives. But you can’t risk going to market without your growth initiatives looking and sounding their best. Mach49's internal creative studio specializes in go-to-market plans, brands, and websites for growth-focused businesses.

Launch your growth initiatives right the first time.

You Don't Have to Be a Brand Expert, But We Are

Your team is focused on building impactful new ventures and investments, but how will your new business or fund show up?

Your growth initiatives will fall flat – never mind stand up to more established competitors – without a strong brand to inspire your potential clients and investment targets.

Your Growth Brand Gets Lost in All the Noise

When your team is focused on other things, brand and messaging is deprioritized, rushed, or simply not strong enough.

Avoid launching with a portfolio, product, or service that fails to attract attention (or clients!).

Fortune 500 Companies That Brought Their Growth Initiatives to Life

US-based Airline Scales Portfolio of 31 Startups

Who: Airline based in the US.

Why: The company aspired to launch a venture investing arm to grow and build partnerships with early-stage startups improving the travel, hospitality, and mobility industries.

Challenge: Break into the startup ecosystem successfully with investments outside of the airline industry.

Solution: The strategic design and rollout of their Ventures arm, including a compelling website, collateral system, and a promotional brand video to launch the new fund.

Result: Since launch, the corporate fund has scaled a portfolio of 31 companies, with 10 exits and counting.

From-to shift: From flights to the future of hospitality and the customer journey.
Real Estate Giant Launches Global Innovation Business Unit

Who: Privately-held real estate giant with $96 billion assets under management.

Why: Wanted to launch a new global business unit focused on ESG, venture building, and investing.

Challenge: Seamlessly unify the Global ESG and the Global Venture Lab divisions at the company and create long-term value in a rapidly changing real estate market.

Solution: Creation of a new brand platform including a strong name for the initiative, brand messaging, positioning, fonts, colors, typography, and more.

Result: Successfully launched the new initiative with a strong brand presence.

From-to shift: From real estate development to carbon mitigation solutions.
Electronics Multinational Strongly Positions Itself as Global EV Leader

Who: Multinational electronics company headquartered in Tokyo.

Why: Support the company’s mission to deliver the industry's most innovative decarbonization solutions and power the global transition to a zero-carbon world.

Challenge: The company wanted to incubate new businesses that solve the world’s largest challenges, amplify their venture building efforts, and cement them as a forward-thinker.

Solution: Created messaging architecture to communicate a strong value proposition to position the company as a global leader in EV fleet mobility. Branding for each new venture with an engaging name, logo, and website.

Result: Launched the new initiative and gained immediate traction in the EV space. Key executives were elevated through compelling thought leadership campaigns.

From-to shift: From semiconductors to clean energy infrastructure.

Rely on Mach49's creative experts

Harness world-class design, marketing, and communications.

Craft compelling brands, thought leadership campaigns, and
go-to-market programs.

High-impact messaging that understands your stakeholders, audience, vocabulary, ecosystem, and goals to make sure you tell your best story.

New, strong brands inspire your potential clients and investment targets.

Bring your ventures, venture factories, and CVC groups to life.

The Right Branding is the Key to Growth

With a strong, fresh brand, new ventures and investment initiatives can truly take off.

Communicate your new venture's value propositions clearly and creatively to gain customers’ trust

Prove the unique benefits your CVC arm can offer (compared to traditional VC firms) and get into funding rounds with the right ventures

Gain the resources and authority to attract the best customers and investments with creative experts that bring it all together

Have the look and feel of an established startup or CVC to help you compete on more even footing starting on day one