Driving Growth with a Strong Brand

Plan, brand, and market your ventures or Corporate Venture Capital arm


Fortune 500 Companies That Brought Their Growth Initiatives to Life

  • US-based Airline Scales Portfolio of 31 Startups

    Who: Airline based in the US.


    Why: The company aspired to launch a venture investing arm to grow and build partnerships with early-stage startups improving the travel, hospitality, and mobility industries. 


    Challenge: Break into the startup ecosystem successfully with investments outside of the airline industry. 


    Solution: The strategic design and rollout of their Ventures arm, including a compelling website, collateral system, and a promotional brand video to launch the new fund. 


    Result: Since launch, the corporate fund has scaled a portfolio of 31 companies, with 10 exits and counting. 


    From-to shift: From flights to the future of hospitality and the customer journey. 

  • Real Estate Giant Launches Global Innovation Business Unit

    Who: Privately-held real estate giant with $96 billion assets under management.


    Why: Wanted to launch a new global business unit focused on ESG, venture building, and investing.


    Challenge: Seamlessly unify the Global ESG and the Global Venture Lab divisions at the company and create long-term value in a rapidly changing real estate market.


    Solution: Creation of a new brand platform including a strong name for the initiative, brand messaging, positioning, fonts, colors, typography, and more.


    Result: Successfully launched the new initiative with a strong brand presence. 


    From-to shift: From real estate development to carbon mitigation solutions. 

  • Electronics Multinational Strongly Positions Itself as Global EV Leader

    Who: Multinational electronics company headquartered in Tokyo.


    Why: Support the company’s mission to deliver the industry's most innovative decarbonization solutions and power the global transition to a zero-carbon world. 


    Challenge: The company wanted to incubate new businesses that solve the world’s largest challenges, amplify their venture building efforts, and cement them as a forward-thinker.


    Solution: Created messaging architecture to communicate a strong value proposition to position the company as a global leader in EV fleet mobility. Branding for each new venture with an engaging name, logo, and website. 


    Result: Launched the new initiative and gained immediate traction in the EV space. Key executives were elevated through compelling thought leadership campaigns.


    From-to shift: From semiconductors to clean energy infrastructure.

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The Right Branding is the Key to Growth