What the economics like right now are established companies with strong franchises. As some would-be disrupters struggle, we are seeing the best environment in decades for incumbent companies to push back with innovative products and services of their own.
Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, and capital, and you can strike back. Listen to our Book Bite summary, read by author Linda Yates, in the Next Big Idea App.
"Large companies have the ideas, talent, assets, competencies, capital, and customers to create ventures and drive growth. Seizing that Mothership advantage for your ventures can help you beat the startups at their own game."
In her new book, author Linda Yates has a strong message for any would-be innovators: You must understand customer pain.
The Unicorn Within" was named one of the 10 best business books of 2022 by Forbes. This annual list features the best business and strategy books that help companies face today's biggest challenges.
Entrepreneurs all dream their companies will turn into a so-called unicorn. But you don't have to start a business from scratch to think this big.
In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game—to build a pipeline and portfolio of new ventures to drive meaningful growth.
Big companies that spawn their own new ventures usually fail, compared to independent tiny startups.
Mach49 Founder and CEO Linda Yates, discusses her book The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed.
Author Linda Yates guides global businesses to disrupt themselves from the inside out and beat startups at their own game.
As climate change continues to impact natural resources, like water, Mach49's clients continue to find new ways to act as corporate stewards for additional climate innovation.
Mach49 appointed as a venture studio of the Corporate Venture Launchpad, a programme sponsored by the Singapore Economic Development Board