Alex Ross
Ideate Research Analyst

As a Research Analyst for Mach49’s Ideate practice, Alex leverages her consulting and research experience to help clients identify and evaluate potential venture concepts.

Previously, Alex worked as a Management Consultant at KPMG and as an Equity Research Analyst for the technology sector at Berenberg Capital Markets. At Berenberg, she conducted research on public equities, analyzed market and industry trends, and developed a passion for learning about emerging technologies. Alex quickly transitioned from supporting research on enterprise software to leading her own coverage on adtech, sharing investment theses directly with clients.

Alex holds a BS in finance and management from Lehigh University — with a minor in entrepreneurship — and has passed Level 1 of the CFA exam. In her free time, she enjoys hiking, painting, and exploring new restaurants in New York City.