Monifa Porter
SVP and Head of Shift AI
Monifa is at the helm of Shift AI, a groundbreaking venture powered by Mach49, driving growth on demand for innovators globally. Shift AI provides a transformative set of tools that revolutionize the way new ventures reach the market. With a platform of AI products, Shift AI facilitates the transition from incremental to exponential growth, empowering teams with both the methodology and the mindset to do so.
Monifa’s career has spanned categories from Fintech to Adtech to IOT. At Paypal, her team’s pioneering work in fraud detection leveraged algorithmic approaches to risk analysis, applying regression modeling techniques to real-world applications. At Adchemy, she patented products that applied NLP and machine learning to solve complex advertising optimization challenges, but the work left her yearning for a mission-driven focus. Monifa found values-aligned work at Opower, where she led an IOT thermostat startup within a startup, delivering energy efficiency to customers’ homes through behavioral science-driven interactions that not only predicted energy costs, but influenced the behavior changes to lower them. At Taulia, she led a large organization spanning product, design, compliance and data science, cementing herself as a trusted product leader at scale. At AAA, Monifa stood up an innovation lab for the more than a century old brand, bringing “Silicon Valley inside.” It was during this time she crossed paths with a growth advisor who reached out to invite her to join Mach49.
As an Entrepreneur-in-Residence (EIR ) at Mach49, Monifa found her home, inspired by the customer-centric and empathetic approach ingrained in the Mach49 process. Mach49's CEO, Linda Yates, tapped Monifa to transform the Mach49 methodology into a cutting-edge technology platform, leading to the birth of Shift AI.
Shift AI Playbook represents the codification of Yate's renowned book, "The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed" (featured on the HBR Impact List 2023). Subsequent offerings, starting with Shift AI Personas, will follow suit. These AI tools empower organizations to realize exponential growth at an unprecedented speed.
Monifa is honored to be a guest lecturer at her alma mater, the Stanford Graduate School of Business, in Product Management. Drawing from her own professional experiences, she guides aspiring product leaders and seeks to instill the values of quick innovation and bold ambition. She aims to equip these future change-makers with the same drive and passion that Stanford fostered in her during her own academic journey.
Monifa’s vision to democratize entrepreneurship globally is all the motivation she needs to spend every working hour on the task at hand. She balances this mission with her life’s most demanding yet rewarding role as loving mother to an incredible teenage daughter. Monifa, her daughter, and her partner have cultivated a flourishing permaculture garden at their home, forging a deep connection with the intricate rhythms of soil, water, sustenance, and life, playing their small part in the “unbreaking” and re-making of our planet.
Monifa’s career has spanned categories from Fintech to Adtech to IOT. At Paypal, her team’s pioneering work in fraud detection leveraged algorithmic approaches to risk analysis, applying regression modeling techniques to real-world applications. At Adchemy, she patented products that applied NLP and machine learning to solve complex advertising optimization challenges, but the work left her yearning for a mission-driven focus. Monifa found values-aligned work at Opower, where she led an IOT thermostat startup within a startup, delivering energy efficiency to customers’ homes through behavioral science-driven interactions that not only predicted energy costs, but influenced the behavior changes to lower them. At Taulia, she led a large organization spanning product, design, compliance and data science, cementing herself as a trusted product leader at scale. At AAA, Monifa stood up an innovation lab for the more than a century old brand, bringing “Silicon Valley inside.” It was during this time she crossed paths with a growth advisor who reached out to invite her to join Mach49.
As an Entrepreneur-in-Residence (EIR ) at Mach49, Monifa found her home, inspired by the customer-centric and empathetic approach ingrained in the Mach49 process. Mach49's CEO, Linda Yates, tapped Monifa to transform the Mach49 methodology into a cutting-edge technology platform, leading to the birth of Shift AI.
Shift AI Playbook represents the codification of Yate's renowned book, "The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed" (featured on the HBR Impact List 2023). Subsequent offerings, starting with Shift AI Personas, will follow suit. These AI tools empower organizations to realize exponential growth at an unprecedented speed.
Monifa is honored to be a guest lecturer at her alma mater, the Stanford Graduate School of Business, in Product Management. Drawing from her own professional experiences, she guides aspiring product leaders and seeks to instill the values of quick innovation and bold ambition. She aims to equip these future change-makers with the same drive and passion that Stanford fostered in her during her own academic journey.
Monifa’s vision to democratize entrepreneurship globally is all the motivation she needs to spend every working hour on the task at hand. She balances this mission with her life’s most demanding yet rewarding role as loving mother to an incredible teenage daughter. Monifa, her daughter, and her partner have cultivated a flourishing permaculture garden at their home, forging a deep connection with the intricate rhythms of soil, water, sustenance, and life, playing their small part in the “unbreaking” and re-making of our planet.
Monifa Porter
SVP and Head of Shift AI
Monifa is at the helm of Shift AI, a groundbreaking venture powered by Mach49, driving growth on demand for innovators globally. Shift AI provides a transformative set of tools that revolutionize the way new ventures reach the market. With a platform of AI products, Shift AI facilitates the transition from incremental to exponential growth, empowering teams with both the methodology and the mindset to do so.
Monifa’s career has spanned categories from Fintech to Adtech to IOT. At Paypal, her team’s pioneering work in fraud detection leveraged algorithmic approaches to risk analysis, applying regression modeling techniques to real-world applications. At Adchemy, she patented products that applied NLP and machine learning to solve complex advertising optimization challenges, but the work left her yearning for a mission-driven focus. Monifa found values-aligned work at Opower, where she led an IOT thermostat startup within a startup, delivering energy efficiency to customers’ homes through behavioral science-driven interactions that not only predicted energy costs, but influenced the behavior changes to lower them. At Taulia, she led a large organization spanning product, design, compliance and data science, cementing herself as a trusted product leader at scale. At AAA, Monifa stood up an innovation lab for the more than a century old brand, bringing “Silicon Valley inside.” It was during this time she crossed paths with a growth advisor who reached out to invite her to join Mach49.
As an Entrepreneur-in-Residence (EIR ) at Mach49, Monifa found her home, inspired by the customer-centric and empathetic approach ingrained in the Mach49 process. Mach49's CEO, Linda Yates, tapped Monifa to transform the Mach49 methodology into a cutting-edge technology platform, leading to the birth of Shift AI.
Shift AI Playbook represents the codification of Yate's renowned book, "The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed" (featured on the HBR Impact List 2023). Subsequent offerings, starting with Shift AI Personas, will follow suit. These AI tools empower organizations to realize exponential growth at an unprecedented speed.
Monifa is honored to be a guest lecturer at her alma mater, the Stanford Graduate School of Business, in Product Management. Drawing from her own professional experiences, she guides aspiring product leaders and seeks to instill the values of quick innovation and bold ambition. She aims to equip these future change-makers with the same drive and passion that Stanford fostered in her during her own academic journey.
Monifa’s vision to democratize entrepreneurship globally is all the motivation she needs to spend every working hour on the task at hand. She balances this mission with her life’s most demanding yet rewarding role as loving mother to an incredible teenage daughter. Monifa, her daughter, and her partner have cultivated a flourishing permaculture garden at their home, forging a deep connection with the intricate rhythms of soil, water, sustenance, and life, playing their small part in the “unbreaking” and re-making of our planet.
Monifa’s career has spanned categories from Fintech to Adtech to IOT. At Paypal, her team’s pioneering work in fraud detection leveraged algorithmic approaches to risk analysis, applying regression modeling techniques to real-world applications. At Adchemy, she patented products that applied NLP and machine learning to solve complex advertising optimization challenges, but the work left her yearning for a mission-driven focus. Monifa found values-aligned work at Opower, where she led an IOT thermostat startup within a startup, delivering energy efficiency to customers’ homes through behavioral science-driven interactions that not only predicted energy costs, but influenced the behavior changes to lower them. At Taulia, she led a large organization spanning product, design, compliance and data science, cementing herself as a trusted product leader at scale. At AAA, Monifa stood up an innovation lab for the more than a century old brand, bringing “Silicon Valley inside.” It was during this time she crossed paths with a growth advisor who reached out to invite her to join Mach49.
As an Entrepreneur-in-Residence (EIR ) at Mach49, Monifa found her home, inspired by the customer-centric and empathetic approach ingrained in the Mach49 process. Mach49's CEO, Linda Yates, tapped Monifa to transform the Mach49 methodology into a cutting-edge technology platform, leading to the birth of Shift AI.
Shift AI Playbook represents the codification of Yate's renowned book, "The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed" (featured on the HBR Impact List 2023). Subsequent offerings, starting with Shift AI Personas, will follow suit. These AI tools empower organizations to realize exponential growth at an unprecedented speed.
Monifa is honored to be a guest lecturer at her alma mater, the Stanford Graduate School of Business, in Product Management. Drawing from her own professional experiences, she guides aspiring product leaders and seeks to instill the values of quick innovation and bold ambition. She aims to equip these future change-makers with the same drive and passion that Stanford fostered in her during her own academic journey.
Monifa’s vision to democratize entrepreneurship globally is all the motivation she needs to spend every working hour on the task at hand. She balances this mission with her life’s most demanding yet rewarding role as loving mother to an incredible teenage daughter. Monifa, her daughter, and her partner have cultivated a flourishing permaculture garden at their home, forging a deep connection with the intricate rhythms of soil, water, sustenance, and life, playing their small part in the “unbreaking” and re-making of our planet.
