Rita Gunther McGrath, a Professor at Columbia Business School, is regarded as one of the world’s top experts on strategy and innovation, with particular emphasis on developing sound strategy in uncertain and volatile environments.
Her ideas are widely used by leading organizations throughout the world, who describe her thinking as sometimes provocative, but unfailingly stimulating. She fosters a fresh approach to strategy amongst those with whom she works.
Thinkers50 presented Rita with the Distinguished Achievement Award in 2013, and named her one of the Top 10 Global Management Thinkers. She has also been inducted into the Strategic Management Society “Fellows” in recognition of her impact on the field.
Rita consistently appears in lists of the top professors to follow on Twitter. She is the author of 4 books, including “The End of Competitive Advantage,” a bestseller published by Harvard Business Review Press and named book of the year by Strategy+Business.
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