Jonathan Fraser

Principal CD Facilitator

Jonathan is a dynamic strategist who has honed his ability to navigate complex human behavior over a decade of leading innovation programs, allowing him to effectively extract and synthesize customer insights. A champion of cross-discipline collaboration, he teaches client teams the optimal methodology and conditions for designing, building, and launching new ventures. 

Prior to joining Mach49, Jonathan worked at a number of leading innovation consultancies, helping clients across industries identify new spaces for growth. He helped develop a digital bank for small businesses, launch a citizen feedback platform for public services, and enable an automotive OEM to effectively incubate digital products at pace. Earlier in his career, he also co-founded a food startup that advocated for edible insects as a healthy, sustainable alternate protein source. 

Jonathan holds master’s degrees in innovation design and engineering from both the Royal College of Art and Imperial College London, as well as a master’s degree in engineering from the University of Cambridge. 

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