Originally from Hamilton in Ontario, Canada, Martina wears a lot of hats for the Mach49 London team. As a UX Designer and Researcher, Martina uses centered design practices and empathetic research techniques to create engaging and thoughtful solutions to complex problems.
Martina started her career in finance and has worked within the automotive, insurance, real estate, and investment banking industries over the years, applying a customer-centric approach to everything she touches. Through her unrelenting curiosity about understanding human behavior and solving real-world problems, Martina developed a genuine love for user experience. Using both creative and analytical lenses, she is able to dive deeply into customer pain and bring solutions to life through clean and innovative interfaces. Martina does not shy away from future design, and especially enjoys creating solutions that extend beyond the screen by using emerging technologies such as augmented and mixed reality.
Martina recently submitted her dissertation to obtain her MSc in User Experience Design from Kingston University London. She also holds a BSc in Psychology from McMaster University and studied UX Foundations at Red Academy in Toronto, Ontario.